Although Off
Page factors rule the SEO, there is no denying that On-Page Parameters
certainly has its own impacts. On-Page SEO consists of a set of techniques that
helps the search engines to better identify the contents of your site in
relation to the search queries. There are certain on Page SEO parameters that
can make a whole lot of difference to your SEO campaign. In this post, we will
cover four of them.
1.
User Intent: - Google has recently released the BERT update, which is likely to affect nearly
10% of websites. The aim is to
understand the semantics and syntax of the search queries. Users need to take
care of two things first.
There has to be appropriate content related to the search queries. And then it is important to have proper subheadings for them in the form of H2, H3, H4 and etc.
2.
Crawlability: - Search engines set a crawl budget for
every website. And this is why it is important to remove the unimportant links
from the sitemap. Crawl budget is an important factor to consider for large
sites, especially the e-commerce ones.
3.
Interlinking: - Interlinking is an extremely
important On-Page SEO factor, which can be a huge boost in the organic rankings. In order to
understand the importance of interlinking, we have to understand a simple
logic, which we will explain below.
Every website needs to have the intention of keeping users on its website for as long as possible. Now the best way to do that is by creating interlinking for the related topics, which the readers would love to read.
The more time people spend on your website, the higher organic rankings it would achieve. Interlinking is not a gimmick, and definitely not hard to do.
The more time people spend on your website, the higher organic rankings it would achieve. Interlinking is not a gimmick, and definitely not hard to do.
4.
Mobile responsive: - It is very important to have a
responsive website. Mobile traffic has grown by 504% in daily media consumption since
2011 and therefore, it makes sense to have your website responsive. According
to the trends surveyed by reputed sources, Mobile
internet dominance is likely to grow leaps and bounds than the
desktop traffic in the upcoming years.
What doesn’t work
There are
still myths floating in the SEO community that certain tactics cause a boost in
the organic rankings. There seems to be no advantage of having a keyword in the URL.
Similarly, meta tags don’t matter at all.
It is all about the Bounce Rate
Whatever SEO
tactic you may opt, there is a good reason why Google pays so much importance
to the Bounce Rate. The higher it is; the less
satisfied users are likely to be. The bounce rate in the range of 26% to 40% is
considered great. Google wants to serve the best results to its users and
therefore it is imperative to focus on answering the questions of the users,
instead of trying to fool the search engine’s algorithm.
About Pixelmechanics
Pixelmechanics isn’t your typical web development company singapore. We consider a holistic approach and
takes special considerations for SEO while designing your website. Our
developer gets their juices flowing while working on different platforms.



